PRESENTATION "Introduction to the Code of New Living Standards in Rural Areas of Ukraine"

Date: October 3, 2023, 11 a.m

Venue: online platform

Participants: members of the Union of Rural Green Tourism of Ukraine, representatives of national and regional authorities, people's deputies, Western experts, public organizations, donors, media.

Purpose: To provide a concise and clear introduction to the new living standards in rural areas of Ukraine, to prepare interested parties for their successful implementation.

Organizer: NGO "Union of rural green tourism of Ukraine.

Moderators: Lana Vetrova, Ukrainian journalist, author and host of live broadcasts of the National Radio Company of Ukraine, head of the National Register of Records of Ukraine.

Volodymyr Vasiliev, chairman of the board of the Union of Rural Green Tourism of Ukraine, expert adviser on the development of rural areas and rural tourism.

Working language: Ukrainian, English

10:30 a.m. – 11:00 a.m.: registration of participants in Zoom

11:00 - 11:15: Opening of the event, welcome speech (moderators: Volodymyr Vasiliev, Lana Vetrova)

Maksym Boroda, head of the UNDP Project "Strengthening member business associations

Maryana Oleskiv, head of the State Tourism Development Agency of Ukraine.

11:15 – 11:40: European experience of rural tourism standards. Klaus Ehrlich, General Secretary of the European Federation of Rural Tourism - RURALTOUR.

11:40 a.m. - 12:00 p.m.: Review of new standards Konrad Drozdovskyi, UNDP international expert:

- Motivation of new standards

- The importance of industry standards in today's global tourism landscape

- Main points of the Standards

12:00 - 12:15: Expected results and benefits: MSMEs in Ukraine"

Pavlo Horishevskyi, Deputy Chairman of the Board of the Union of Rural Green Tourism of Ukraine:

- Benefits for guests and home owners

- Benchmarking and time frames

12:15 - 12:55: Experience, solutions and resources, encouraging stakeholders to implement new standards, next steps:

Nadiya Mykhaylova, owner of the guest house "Country House - Silska Khatinka" (category "Ukrainian guest house" - "basic"), Poltava region

Yuliya Sliva, associate professor of the Department of Standardization and Certification products of NUBiP of Ukraine

Ivan Kyusse, head of the Borodin community and Oleksandr Palariev, head of the GS "Agro-ecological-recreational cluster FRUMUSHYKA-NOVA" (category "Ukrainian hospitable homestead" - third ***), Odesa region

Oksana Budynska, owner of the guest house "Stavne 158" (category "Ukrainian guest house" - second**), Transcarpathian region

Lana Vetrova, deputy chairman of the board of the Union of Rural Green Tourism of Ukraine

12:55 - 13:00: Closing remarks and conclusion of the seminar

The event is held within the framework of the Swiss-Ukrainian Project "Strengthening the membership business associations of micro, small and medium-sized enterprises in Ukraine", which is implemented by the United Nations Development Program (UNDP) in Ukraine in cooperation with the Ministry of Economy of Ukraine and with the support of Switzerland.
Link to questionnaire: https://docs.google.com/.../1FAIpQLSd45juhhSwCVl.../viewform